The Roadmap: 30-60-90-180 Days
No endless "strategy" phases. We establish your baseline, identify winning strategies, validate what works, and document full ROI. Clear milestones, defined responsibilities, and measurable outcomes at every stage.
Days 1-30: Baseline & Quick Wins
We establish your current numbers, get tracking infrastructure in place, and launch small split tests to identify what resonates with your audience.
- Baseline audit: Capture your current metrics across all channels before we change anything
- Tracking setup: GA4, GTM, conversion pixels, and UTM standards implemented
- Quick wins: Low-hanging fruit like GBP optimization, review campaigns, and basic ad hygiene
- Split tests: ~$500 budget split across Google and Meta to test messaging, offers, and audiences
What You'll See
- • Complete baseline metrics report
- • Tracking infrastructure fully deployed
- • Quick wins implemented
- • Initial experiments launched
What You'll See
- • Clear winning strategy identified from tests
- • Performance data showing what resonates
- • Optimized creative and targeting
- • Early lift indicators emerging
Days 31-60: Validate & Refine
We analyze results from the first 30 days, double down on what's working, and refine creative, targeting, and offers based on real data.
- Data analysis: Review performance of all split tests and identify clear winners
- Creative refinement: Update messaging, imagery, and offers based on what resonated
- Audience optimization: Refine targeting, build lookalikes, and exclude non-converters
- Budget reallocation: Shift spend toward best-performing channels and campaigns
Days 61-90: Scale & Systematize
We scale the validated winners, standardize reporting and SOPs, and transition to ongoing optimization. You have a proven system and clear ROI.
- Scale winners: Increase budget on proven campaigns and expand to new audiences
- Multi-channel orchestration: Coordinate Google and Meta campaigns for maximum coherence
- Standardized reporting: Monthly comprehensive reports with weekly quick updates showing baseline vs. current performance
- SOPs established: Documented processes for creative refresh, review generation, and ongoing optimization
What You'll See
- • Validated winners scaled and performing
- • Consistent measurable lift vs. baseline
- • Standardized reporting and processes
- • Clear path to continued optimization
What You'll See
- • Complete ROI documentation with clear attribution
- • Sustained performance improvements
- • Predictable lead flow and conversion rates
- • Self-sustaining optimization system
Days 91-180: Full ROI & Optimization
By six months, you have complete ROI documentation, proven channels running profitably, and a systematic approach to ongoing optimization. The system is mature and delivering consistent results.
- Complete attribution: Every lead and conversion tracked back to source with full ROI visibility
- Mature campaigns: Channels running profitably with predictable performance
- Continuous improvement: Ongoing testing and refinement based on accumulated data
- Full documentation: Comprehensive performance history and optimization playbook
Who Does What?
Clear division of responsibilities. We handle the marketing, you focus on running your business.
Your Responsibilities
- Provide access to existing accounts (Google, Meta, website, GBP)
- Share photos, videos, and basic business assets
- Approve creative concepts and offers before launch
- 30-minute weekly check-in call to review performance
- Follow up with leads promptly (we generate, you close)
- Provide feedback on lead quality and campaign results
Our Responsibilities (Mosaic Results)
- Baseline audit and tracking infrastructure setup
- Campaign strategy, creative development, and copywriting
- All campaign setup, management, and optimization
- Review generation and reputation management
- Lead logging with source attribution
- Monthly comprehensive reports with weekly quick updates showing baseline vs. current performance
- Proactive recommendations based on data
Ready to Start Your 30-60-90 Journey?
Let's baseline your numbers and build a roadmap tailored to your business. No guesswork, just clear milestones and measurable outcomes.
See Your Results Roadmap