The Roadmap: 30-60-90-180 Days
Baseline. Test. Validate. Scale. Clear milestones every 30 days.
Days 1-30: Baseline & Quick Wins
Establish current numbers, deploy tracking infrastructure, launch small split tests to identify what resonates.
- Baseline audit: Capture your current metrics across all channels before we change anything
- Tracking setup: GA4, GTM, conversion pixels, and UTM standards implemented
- Quick wins: Low-hanging fruit like GBP optimization, review campaigns, and basic ad hygiene
- Split tests: ~$500 budget split across Google and Meta to test messaging, offers, and audiences
What You'll See
- • Complete baseline metrics report
- • Tracking infrastructure fully deployed
- • Quick wins implemented
- • Initial experiments launched
What You'll See
- • Clear winning strategy identified from tests
- • Performance data showing what resonates
- • Optimized creative and targeting
- • Early lift indicators emerging
Days 31-60: Validate & Refine
Analyze first 30 days, double down on winners, refine creative, targeting, and offers based on real data.
- Data analysis: Review performance of all split tests and identify clear winners
- Creative refinement: Update messaging, imagery, and offers based on what resonated
- Audience optimization: Refine targeting, build lookalikes, and exclude non-converters
- Budget reallocation: Shift spend toward best-performing channels and campaigns
Days 61-90: Scale & Systematize
Scale validated winners, standardize reporting and SOPs, transition to ongoing optimization. Proven system, clear ROI.
- Scale winners: Increase budget on proven campaigns and expand to new audiences
- Multi-channel orchestration: Coordinate Google and Meta campaigns for maximum coherence
- Standardized reporting: Monthly comprehensive reports with weekly quick updates showing baseline vs. current performance
- SOPs established: Documented processes for creative refresh, review generation, and ongoing optimization
What You'll See
- • Validated winners scaled and performing
- • Consistent measurable lift vs. baseline
- • Standardized reporting and processes
- • Clear path to continued optimization
What You'll See
- • Complete ROI documentation with clear attribution
- • Sustained performance improvements
- • Predictable lead flow and conversion rates
- • Self-sustaining optimization system
Days 91-180: Full ROI & Optimization
Complete ROI documentation, proven channels running profitably, systematic ongoing optimization. Mature system delivering consistent results.
- Complete attribution: Every lead and conversion tracked back to source with full ROI visibility
- Mature campaigns: Channels running profitably with predictable performance
- Continuous improvement: Ongoing testing and refinement based on accumulated data
- Full documentation: Comprehensive performance history and optimization playbook
Who Does What?
Clear division of responsibilities. We handle the marketing, you focus on running your business.
Your Responsibilities
- Provide access to existing accounts (Google, Meta, website, GBP)
- Share photos, videos, and basic business assets
- Approve creative concepts and offers before launch
- 30-minute weekly check-in call to review performance
- Follow up with leads promptly (we generate, you close)
- Provide feedback on lead quality and campaign results
Our Responsibilities (Mosaic Results)
- Baseline audit and tracking infrastructure setup
- Campaign strategy, creative development, and copywriting
- All campaign setup, management, and optimization
- Review generation and reputation management
- Lead logging with source attribution
- Monthly comprehensive reports with weekly quick updates showing baseline vs. current performance
- Proactive recommendations based on data
Ready to Start Your 30-60-90 Journey?
Let's baseline your numbers and build a roadmap tailored to your business. No guesswork, just clear milestones and measurable outcomes.
See Your Results Roadmap